Niki's Beauty Besties Program - A Brief Backstory & Links to Resources

I have never liked the word "hostess". I am not sure why. 🤔 Maybe because it feels to me like it implies someone is serving me when I am truly hoping to serve them. It's also makes me think of all the preparations a "hostess" typically does. 🧹

 

With all of that said, I have thought about this for many years and I had a new thought. 🤯 I love my hostesses and my customers. I strive to connect with them and build relationships with them. I want to be their consultant AND their friend. 💖 Beauty Besties creates the feeling in me that I want my hostesses to feel...we are doing this together, we are connected, we like one another, and we support one another. This verbiage change resonates with me much like using the term "Beauty Experience" instead of facial, class, or party. (Thank you, April Hutchinson & Tina Frantz)

 

Niki's Appointment Lingo:

Glow Session: Individual skincare appointments with Miracle Set 3D and Microdermabrasion Plus

Beauty Besties: Hostess of a Beauty Experience or Color Experience

Beauty Experience: Group skincare appointment

Color Experience: Group color appointment

I also love themed experiences that have special names and feature specific products. These are not my "standard" appointments.

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Beauty Experience Coaching Flow:

 

Day of Booking

• Google

  • Add appointment to my Google Calendar

  • Add the event to my Google Form (Beauty Kit Registration Form) for guests to RSVP/registration

• Skipio

  • Add Hostess to Skipio, if needed

  • Add Beauty Experience Date & Time to hostess' contact profile (This is a custom field I created in my Skipio)

  • Send Confirmation Text to Hostess

  • Create an event with the Beauty Experience Coaching Campaign and add only myself (Hostess & Guests are added once they complete their RSVP)

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24-48 hours later - Spacing out your communication keeps you connected to your hostess in a productive manner yet not annoying. This is why scheduling messages is so handy! You can do all the work at one time but space out the messages with automation.

• Canva

  • Create digital invitation draft in Canva

• Skipio

  • Text Draft Invitation Message to Hostess

  • Once the hostess "approves" the invitation, send the final one to her along with coaching on how to invite her friends

 

Within 24 hours

• Skipio

  • Within 24 hours of the hostess approving the invitation, send the final one to her along with coaching on how to invite her friends

  • Text Invite Coaching + Invitation Message to Hostess

 

Guest RSVP/Registrations

• Prep Beauty Kit to mail with stamps.com

• Process these once a day as they come in.

• Add guest as a contact in Skipio

• Add Beauty Kit Tracking Number to guest's contact profile on Skipio

• Add guest to event in Skipio so they receive Beauty Experience Coaching including how to access their bonus gift instructions (Skin Analysis with our exclusive Skin Analyzer)

• I like to text the hostess when I have 2 or 3 RSVPs and encourage her to get to 5.

 

Post Party Communication is done by me without any automated campaigns in Skipio.

 

For more details on how I run my Beauty Besties Program, check out these posts.

 

Bestie Program Details - The Scoop on the Free Stuff for Besties

Bestie Bonus Letter

Niki's Beauty Experience Messages (Skipio)

Niki's Beauty Experience Campaigns (Skipio)